With decades of experience built on an insatiable appetite for learning new skills in this ever-evolving industry, I'll bring my unique combination of big-picture mindset and laser-focus to the improvement of your brand's alignment, perception, integration & execution.
For this piece, and several others just like it in the same product category, I was hands-on at every step of the video creation process, but my official role was as Art Director, managing a team to bring it to completion. I wrote the script, hired the voice talent, storyboarded the video timeline, and then directed our designer to create graphics, and then create a first draft in Adobe After Effects, which I edited to its final state.
Need details here but not certain that I will be showing it in my portfolio just yet.
For this piece, and several others just like it in the same product category, I handled every step of the video creation process. I wrote the script, hired the voice talent, storyboarded the video timeline, and then used Adobe After Effects to edit and animate it.
Using Webflow along with standard UX design processes, I developed this fully interactive wep-app prototype. Using this kind of process, using Webflow instead of static design software, I was able to elicit better feedback and create clearer direction for the development team.
Complete re-thinking of every aspect of this company's online brand experience. Not just updating their website to newer design standards, but fully considering the navigational strategy, information hierarchy, languaging, and all visuals.
Fully conceptualized, built, and maintained online presence for a Chicago nonprofit that I also serve on the board with. Built in Wix to allow other board members the ability to make small edits on-the-fly.
I spearheaded or managed every aspect of this in-store display project; from ideation, to shape, content, illustrations, print sourcing, branding, approvals, and vendor communications.
I spearheaded or managed every aspect of this in-store display project; from ideation, to shape, content, illustrations, print sourcing, branding, approvals, and vendor communications.
From design, to photography, to copywriting, to strategy, I can handle every aspect of a branded piece, whether for print (like these pieces) or digital.
Sometimes a logo is the least important aspect of a great brand. In this case, the Midas logo had been around for decades, but every other aspect of the visual experience had been neglected, resulting in a heavily degraded brand experience. My work here was to bring consistency and modern relevance to a wide array of materials across print, point-of-purchase displays, building facades, and more.
Each of these logos represent final chosen designs that were/are used in real-world settings, not just concepts. It can often be misleading to show concepts rather than final products, because a final product represents many balanced considerations that affect the look and feel in ways that unused concepts cannot capture.
After many iterations and conversations, I successfully oversaw the launch of a fully modernized and cohesive re-branding of a 40 year old B2B company. Every aspect was addressed and rethought, starting with the abstractions of a brand identity that reflected not only how far the company had evolved but all aspirations for the future of how they wanted to be perceived in an increasingly competitive marketplace. New logo, new tone of voice, new color hierarchy, new imagery, new fonts... you get the picture.
I was in charge of all video and photo capture during a weeks-long project of interviews and editorializing for a large automotive communications campaign. We drove around the Northeast capturing insights and best practices, then packaging all content into an exciting video with accompanying photo slideshow and online resources for dealers to reference. Unfortunately, I was not given rights to display the final product due to Midas being bought out by another company and most of that work being lost.
I was in charge of all aspects of this months-long photo shoot (this is a small sampling of all photos shot) including: Shot lists, art direction, talent selection, site selection & clean-up, photo day setup, lighting and of course all photography and post-processing/editing.
For this product demo video I created the script &storyboard, then sourced voice talent for the voiceover and then directed video footage creation and sourced stock clips as necessary.
For this piece, and several others just like it in the same product category, I was hands-on at every step of the video creation process, but my official role was as Art Director, managing a team to bring it to completion. I wrote the script, hired the voice talent, storyboarded the video timeline, and then directed our designer to create graphics, and then create a first draft in Adobe After Effects, which I edited to its final state.
Need details here but not certain that I will be showing it in my portfolio just yet.
For this piece, and several others just like it in the same product category, I was hands-on at every step of the video creation process, but my official role was as Art Director, managing a team to bring it to completion. I wrote the script, hired the voice talent, storyboarded the video timeline, and then directed our designer to create graphics, and then create a first draft in Adobe After Effects, which I edited to its final state.
Using Webflow along with standard UX design processes, I developed this fully interactive wep-app prototype. Using this kind of process, using Webflow instead of static design software, I was able to elicit better feedback and create clearer direction for the development team.
Complete re-thinking of every aspect of this company's online brand experience. Not just updating their website to newer design standards, but fully considering the navigational strategy, information hierarchy, languaging, and all visuals.
Fully conceptualized online presence for tech-focused new business startup.
I spearheaded or managed every aspect of this in-store display project; from ideation, to shape, content, illustrations, print sourcing, branding, approvals, and vendor communications.
I spearheaded or managed every aspect of this in-store display project; from ideation, to shape, content, illustrations, print sourcing, branding, approvals, and vendor communications.
I spearheaded or managed every aspect of this internal communications project; from ideation, to shape, content, illustrations, print sourcing, branding, approvals, and vendor communications.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Each of these logos represent final chosen designs that were/are used in real-world settings, not just concepts. It can often be misleading to show concepts rather than final products, because a final product represents many balanced considerations that affect the look and feel in ways that unused concepts cannot capture.
This was another fun project (even if a bit dated... who even uses USB drives anymore?), with the final chosen shapes being the two at the bottom (lego technician and red car). Each concept was illustrated with Adobe Illustrator and Photoshop to make concept selection easier for decision-makers.
I was in charge of all video and photo capture during a weeks-long project of interviews and editorializing for a large automotive communications campaign. We drove around the Northeast capturing insights and best practices, then packaging all content into an exciting video with accompanying photo slideshow and online resources for dealers to reference. Unfortunately, I was not given rights to display the final product due to Midas being bought out by another company and most of that work being lost.
I was in charge of all aspects of this months-long photo shoot (this is a small sampling of all photos shot) including: Shot lists, art direction, talent selection, site selection & clean-up, photo day setup, lighting and of course all photography and post-processing/editing.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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