Case Study #2 - REACH

Branding & Marketing for local nonprofit org.

REACH (Refugee Education & Adventure Challenge) is a small local nonprofit dedicated to inspiring leadership, academic success, and connections among refugee youth through active dynamic learning outside the traditional classroom.

I currently sit on the board and also work on all marketing and branding efforts. But, before I joined the board, I was tasked with helping bring the entire REACH brand up to the professional level necessary to inspire confidence in the eyes of our current and prospective funders.

The Process

As with so many passion projects that aren't developed from the start by a branding professional, REACH was more of a simple "presence" than a cohesive representation of its essence and ideals.

Before I was officially tasked with branding REACH, I had begun thinking through the ideal strategy for making it happen... from the initial ask, to the process or identifying our market positioning, to the practical aspects of sustaining the energy needed to see it through. Small nonprofits, with volunteer teams, are not well suited to big marketing efforts. So, efficiency and careful communication would be key to success in this case.

First, I dissected the organization itself, to find its essence, and only then began to consider how to apply that essence to a visual representation of all that we do, all that we stand for, and how we want to be perceived.

Not so much a "brand", but a beginning.

The Results

After many iterations and conversations, I successfully oversaw the launch of a fully modernized and cohesive re-branding of this unique organization.

Every aspect was addressed and rethought, starting with the abstractions of a brand identity that reflected not only how far the org had evolved but all aspirations for the future of how we wanted to be perceived in an increasingly crowded space of worthy nonprofits.

New logo, brand essence, tone of voice, color hierarchy, imagery, fonts, website, SEO strategy, copywriting... you get the picture.

This new branding may appear simple, but I assure you it was thought through from every perspective, including: competitive landscape, org personality, core offerings, historical significance, and future growth.

As a brand guru, my job is not only to find great visuals that align with deep concepts, but to capture and manage the input and personalities of all stakeholders involved, which can only be done with delicate collaboration.

Now we're getting somewhere!

Case Study #1
Full Re-Brand

Case Study #3
POP Re-Brand

Branding & Marketing for local nonprofit org.

The Process

The Results

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